Alaffia - Curl Enhancing Shampoo, 12Floz

Nourish, Define & Strengthen

Alaffia Curl Enhancing Shampoo is a rich, plant-based formula designed to cleanse, hydrate, and enhance the natural beauty of textured hair. Infused with ethically sourced ingredients, this sulfate-free shampoo gently removes buildup while defining curls, reducing frizz, and improving manageability. Whether you have waves, curls, or coils, this nourishing shampoo provides essential moisture and strength for soft, bouncy, and well-defined curls.

Coconut Oil & Shea Butter – Deep Hydration for Lasting Curl Definition

This shampoo features a blend of Fair Trade shea butter and coconut oil, two powerhouse ingredients known for their intense hydration and nourishing properties. They work together to keep curls moisturized, preventing dryness and breakage while maintaining softness and elasticity.

Baobab & Aloe Vera – Strengthen & Protect Hair

Baobab extract and aloe vera add an extra layer of hydration while strengthening the hair shaft, reducing damage, and improving curl resilience. Packed with vitamins and antioxidants, these ingredients help shield curls from environmental stressors and daily wear.

Gentle, Sulfate-Free Formula for Healthy Curls

Unlike traditional shampoos that strip hair of its natural oils, Alaffia’s Curl Enhancing Shampoo is free from sulfates, parabens, silicones, and synthetic fragrances. Its gentle cleansing action removes impurities without compromising the hair’s moisture balance, keeping curls defined and frizz-free.

Ethical Beauty for Naturally Beautiful Hair

Alaffia is dedicated to sustainability, Fair Trade practices, and ethical sourcing. Every bottle of Curl Enhancing Shampoo supports Alaffia’s mission to empower communities in West Africa through education, maternal care, and environmental initiatives. By choosing this shampoo, you’re not only caring for your curls but also contributing to a greater cause.

Ideal for Wavy, Curly & Coily Hair

Perfect for all curl types, this shampoo helps bring out your natural curl pattern while keeping hair soft, manageable, and full of life. Pair it with Alaffia’s Curl Enhancing Conditioner for the ultimate curl care routine.